Mayank KUMAR

Entrepreneur (Own Ventures)

With 14 years of experience working with large brands and setting up some serious and large operations, I wanted to test waters by creating something on my own.

I started with an initial capital of less than Rs. 5 lacs and created my own seller ecosystem business which clocked a turnover of Rs. 230 crores in less than 4 years

We progressed further to eliminate our dependency on other online marketplace demand channels and created a world class product – eVanik.

Within 5 months of its launch, we witnessed a registration of over 4000 B2B customers who were delighted to use eVanik.

Vice President – Category (Electronics)

Yebhi, which began as BigShoeBazaar.com, has a registered user base of about 1.5 million people, of whom about half a million have transacted on the site. Nexus Venture Partners and N. R. Narayana Murthy’s Catamaran Ventures invested Rs 40 crore in Agarwal’s company in mid2011.

On July' 10th 2012, Big Shoe Bazaar India Pvt Ltd. owner of Brand Yebhi.com announced that it has raised INR 100 Cr in Series C round of funding led by Fidelity Growth Partners India and Qualcomm.

On 4 September 2014, they changed their business model to coupon store and served Flipkart,Jabong, Myntra, Zovi, Koovs & Zivame as their clients.

Initially Yebhi.com has categories lifestyle & Home products and offers products from a range of some 250 brands to its customers dealing in Shoes, Apparels, Bags, Mobiles, Cameras, Sunglasses, Watches, Books, Laptops , Home furnishing, Home décor, Home ware, Lingerie and Fragrances.

Roles and Responsibilities

• Responsible from Buying to Selling chain of Mobile Phones and Consumer Electronics end to end
• Driving the agreed business plan
• Completely responsible for procurement and vendor development
• Product Management
• Driving the Brand (ATL / BTL) across media
• Managing Supply Chain / Commercial and Financial aspects of business
• Responsible for acquiring new business for the group

Chief Operating Officer

Genus Group is one of the largest Electronics Manufacturing Companies in India. The flagship product of the Group is Electronic Energy Meters where it has a leadership position with an installed base of over 20 million households.

Genus has also been manufacturing and selling its own brand of Inverters across the country

“Genus Electrotech Limited” is a group company and is one of the fastest growing EMS(Electronic Manufacturing Services) Company in India, having operated as an OEM to many global and domestic Consumer Electronics Brand. The company has successfully manufactured over 2 million Televisions and over 1.5 million washing machines for one of the largest global consumer electronics brands and is now manufacturing for other leading brands in India

GEL is the only EMS company in India having all types of electronics manufacturing technologies including thru hole, SMT and hybrid microcircuit

The Company has recently forayed into launching its own brand and range of mobile phones and consumer electronics into the Indian market recently

Roles and Responsibilities

• Responsible from Buying to Selling chain of Mobile Phones and Consumer Electronics end to end
• Driving the agreed business plan
• Completely responsible for procurement and vendor development
• Set up the team of all departments
• Set up sales and distribution channel
• Product Management
• Driving the Brand (ATL / BTL) across media
• Managing Supply Chain / Commercial and Financial aspects of business
• Responsible for acquiring new business for the group

Achievements

• Rolled out distribution in 8 states in the last 3 months as per the overall business plan
• Built a team of 78 people under various departments in a short span
• Appointed distribution partners across all launched states
• Set up an unparallel after sales network of over 400 service centres
• Rebuilt the brand “Genus” for the consumer business group
• Successfully launched the Print campaign across 8 states with overwhelming response
• Launched a series of 14 models across mass market category, with the lowest failure rate in the industry and with strong design appeal. Completely responsible for product.

General Manager (Sales)

Roles and Responsibilities

• Driving National Sales for Mobile Phones Business.
• Setting up entire Distribution Channel Pan India
• Driving Retail throughput
• Built the entire sales team Nationally
• Responsible for driving Bottom Line and Top Line both
• Driving local marketing in close coordination with Head Office
• Responsible for strategizing product and pricing in the channel

Head – Operations (North): Jan, 2009 to July, 2019

Head – Operations (Mumbai): Mar, 2008 to Dec, 2008

Category Head (Devices), Mumbai: Dec, 2007 to Mar, 2008

Roles and Responsibilities (As Operations Head)

• Handling complete Operations
• Managing direct verticals of Categories including Handsets, Operator Business, Accessories
• Managing Store Operations, Operations Finance, SCM, Marketing functions for the regional operations

Roles and Responsibilities (As Category Head)

• Driving Handset Sales internally through the Operations’ teams.
• Played a pivotal part in promoting the Handset Sales Nationally by developing & implementing the Sales Plan/ Inventory Plan.
• Distinctively rendered ground level sync between Handset Vendors and Operations’ teams.
• Astutely maintained cordial relationships (Tactical and Strategic) with all Handset Vendors on a National Basis.
• Responsible for driving bottom line of the handset category
• Instrumentally organised all National / Regional BTL activities and promos to boost segment specific sales..

Associate Vice President (Telecom)

Roles and Responsibilities

• Individually launched telecom/ retail brand ‘Subhiksha Mobile’ as well as business for ‘Subhiksha’; initiated conception and launch of handset + operator bundled product on an international theme.
• Profitably started operations across 100 plus outlets in Delhi and NCR in a time span of five months.
• Oversaw end-to-end launch of the business, including team building, store selection/design, vendor negotiation, pricing, front-end sales, and service and product management among others.
• Astutely negotiated the complete handset deal for a national tie-up; currently considered to be the most competitive in the retail industry; conferred on all operator/ accessory deals for Delhi circle.
• Promoted to the National Category Head in Apr’07 to Head the Business Unit for “Subhiksha Mobile”
• Reporting to the “Managing Director” director for practical purposes.

Business Manger (HHP Sales): North India

Roles and Responsibilities

• Oversaw North India with the telecom circles in UP (east/west), including Uttaranchal,Rajasthan and Haryana, as well as four NCR towns.
• Managed the networking with 19 distributors and nine direct sales reportees across the territory.
• Successfully exceeded MBO’s, thus managing to bring in the region as the highest contributor to national sales.
• Played a pivotal part in developing the largest channel width for product availability, occupying a 79% presence of the total retail universe.
• Profitably built up re-distribution stockists in addition to expanding client base in cities like Lucknow, Kanpur, Allahabad, Jhansi, Varanasi, Gorakhpur, Agra, Mainpuri, Meerut, Moradabad, Bareilly, Ghaziabad, Noida, Saharanpur, Dehradun, Bazpur, Gurgaon, Faridabad, Karnal, and Rohtak.
• Effectively coordinated with national distributors to provide exceptional service and support to the RDS.
• Distinctively defined/ streamlined optimum investment-level of distributors to ensure healthy ROI (Returns on Investment), implemented SRP (Stock Replenishment Plan), DRRR (Daily Required Run Rates),and the Dealer Contact Frequency Programme
• Astutely participated in enhancing revenues for the organization through gain of 123% on the MBO for 3rd quarter in 2005.
• Felicitated with a promotion within 7 months of joining for exemplary performance.

Manager – Sales (New Delhi)

Roles and Responsibilities

• Successfully handled CDMA telecom circle of Delhi and NCR (Ghaziabad, Noida, Gurgaon, and Faridabad).
• Effectively managed one web world express as CIOU (Central Integrated Operations Unit) head.
• Astutely developed entire retail channel in central Delhi and appointed three WWEs there; promoted complete DSA channel in Gurgaon and West Delhi.
• Instrumentally appointed and successfully managed address verification agencies in South Delhi in addition to streamlining and reducing form login time.
• Profitably achieved highest sales in the cluster for a prepaid product in the non-conventional channel.

Manager – Sales (New Delhi)

Roles and Responsibilities: Sep’01-Oct’02 as Assistant Manager – Sales, Chandigarh

• Gained sales targets for Chandigarh in GSM telecom circle as well as made significant contributions to new Punjab telecom circle.
• Successfully achieved 154 % of set targets, managing highest growth in the circle.
• Profitably cultivated retail channels for prepaid products as well as acquiring customers; developed two distributors for Chandigarh city and one for Chandigarh upcountry.
• Bagged highest annual sales incentive in the circle, including a letter of appreciation from the CEO; highest growth in terms of new prepaid customer acquisitions for Q2 in 2002.

Roles and Responsibilities: Apr’00-Sep’01 as Senior Executive – Sales, Bangalore

• Played a key role to launch of the new Karnataka telecom circle.
• Profitably achieved 187 % growth in secondary sales targets, generating high revenues for the organization.
• Successfully shifted to the new Punjab circle as a member of the core launch team.
• Astutely developed 2 distributors for South Bangalore & 1 for North Bangalore thus expanding existing clientele.
• Distinctively attained highest sales in five of seven quarters. Received numerous incentives and trips for exemplary performance.

Assistant Manager – Sales (Rajasthan/MP)

Roles and Responsibilities

• Successfully cultivated sales contribution from 5% to 17%.; relocated to Rajasthan with the agenda of managing a bigger market as well as increasing sales in the area.
• Profitably increased sales by more than 65% in the Rajasthan market, including major towns like Jaipur, Udaipur, Ajmer, Alwar, Bhilwara, Chittorgarh, and Jodhpur.
• Astutely developed the sub-dealer network in rural/semi urban markets of both Chhattisgarh and Rajasthan.
• Instrumentally implemented a system of direct delivery of vehicles from the warehouse to streamline the delivery to sub-dealers in Rajasthan.
• Distinctively established a record in selling 430 scooters in Chhatisgarh out of a total average sale of 2500 scooters in MP.

IMED: Bharti Vidyapeeth, Pune